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Upcycling - Why it's so important in the beauty industry

June 03, 2019 3 min read

The beauty and skincare industries have historically been guilty of overpackaging and overusing plastics with little regard for the far-reaching consequences; it used to be all about clever marketing tactics, luxurious smoke and mirrors and it could be said style over substance.

And we paid a price. Not solely down to the beauty industry of course, there are many contributing factors, but we’re now dealing with burgeoning landfill, climate change, plastic laden oceans, water shortage and pollution and we’ve definitely played our part. Zero Waste Week, an annual awareness campaign in September for reducing landfill, reports that more than 120 billion units of packaging are produced every year by the global cosmetics industry. The cardboard that envelops perfumes, serums and moisturisers contributes to the loss of 18 million acres of forest each year. Scary but true.

Thankfully blissful ignorance – or otherwise – appears to be a thing of the past and in response to growing awareness of the impact that consumerism is having on our planet, we have started to rethink our relationship with plastics and non-biodegradable materials as an industry so that we can try to avert what is fast becoming an environmental crisis.

Brands are starting to develop their reusing and recycling processes to meet the planet’s increasing needs; from refillable products to box-free skin and hair care products, to ‘zero waste’ beauty bars, companies are being encouraged to step up their games and look for ways to use less packaging and therefore produce less waste.

And we applaud that. We however wanted to take things one step further here at Abundant Health and focus on reducing the footprint of the ingredients in our skin and body care ranges, not just the (recyclable) boxes that they come in.

Our passion has always been uncovering Australia’s natural secrets to source and create unique ingredients to transform into our amazing products for you, our customers; whilst respecting and appreciating the land and giving back where we could. And that is why our focus on upcycling is at the heart of our company’s philosophy.

Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, or unwanted products into new materials or products of better quality or for better environmental value. And that’s exactly what we’re doing at Abundant; working with the brightest minds in Sydney and Korea to leverage cutting edge processes and technologies, we’re upcycling waste products to create powerful actives for our skin care ranges.

Take our Lycopene Face Range; we repurpose our tomatoes - after collecting the seed for our plant program for our sister company Abundant Seeds - by extracting the powerful antioxidant Lycopene from its skin, which is the key component of our anti aging skincare range; we repurpose our cucumbers - after collecting the seeds again for our plant program – by converting their hormones, fructose and glucose into lactic acids for our Magnesium Body Range.

And we repurpose pure, highly concentrated Magnesium and Salt - naturally sourced from a waste stream that pollutes our Western Australian waters, by precipitating and organically purifying it for our Magnesium and Salt ranges.

We believe that we all live on this planet and have a responsibility to pass it on to our children in the way that it was given to us; we want to be a solution to the problem and not contribute to it. We believe that you can create beautiful and impactful products that don’t compromise our planet and look forward to sharing that journey with you.

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