Transparency, Traceability and Respect for the Ocean
At Abundant Natural Health, every product tells a story. One that begins at the ocean’s edge and ends in your hands. Our journey starts with EcoMag, an Australian company committed to sustainable practices and environmental responsibility. Together, we transform ocean-derived minerals into high-quality wellness products that nourish your skin and respect the planet.
EcoMag: Pioneering Sustainable Magnesium Extraction
EcoMag Limited is an Australian public company established in 2015, dedicated to producing high-purity magnesium salts from concentrated seawater, a by-product of solar salt production. This innovative process involves extracting magnesium from bitterns, a waste stream that has been flowing into the sea for over 50 years. By recovering about 98% of the magnesium content from this existing waste stream, EcoMag not only provides a valuable resource but also contributes to environmental sustainability by reducing the discharge of these brines into the ocean.
Their operations are based in Karratha, Western Australia, adjacent to Australia’s largest solar salt operation. Here, EcoMag has constructed pilot plants and secured necessary approvals to establish a commercial-scale magnesium recovery and processing plant. This facility is designed to produce high-purity magnesium products for various applications, including pharmaceuticals, food, and cosmetics.
Our Commitment to Transparency and Traceability
We believe that knowing the source of our ingredients is essential for building trust with our customers. That's why we work closely with EcoMag to ensure full traceability of our products. From the moment magnesium is extracted from the ocean to its transformation into therapeutic products, we maintain transparency at every step. This commitment allows you to trace the origins of every ingredient, ensuring that our products are as pure and sustainable as possible.
Cruelty-Free from Start to Finish
Our dedication to ethical practices extends beyond sustainable sourcing. Abundant Natural Health is certified cruelty-free, meaning our products are free from any animal testing from start to finish. We believe in creating products that are not only effective but also align with our values of compassion and respect for all living beings.
Sustainable Packaging: Less Impact, More Care
Sustainability doesn’t stop at our ingredients. We’ve invested in eco-conscious packaging that supports the planet:
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Many of our bottles and jars are made from 40% PCR (post-consumer recycled) plastics, helping reduce reliance on virgin materials.
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Wherever possible, containers are fully recyclable, allowing them to re-enter the circular economy rather than becoming landfill.
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For sensitive formulations, we use airless containers, which protect products from contamination and reduce product waste, extending their life and effectiveness.
These packaging choices reflect our commitment to holistic sustainability, caring for your skin while also caring for the environment.
Sustainability: More Than Just a Buzzword
Sustainability is at the core of everything we do. By partnering with EcoMag, we are part of a circular economy that repurposes waste into valuable resources. EcoMag's process offers direct environmental benefits, including reduced CO2 emissions compared to traditional magnesium extraction methods. Their commitment to sustainability is evident in their efforts to minimize environmental impact and contribute to a cleaner, healthier planet.
From Beach to Bottle: Our Promise to You
In every drop, jar, and sachet, you’ll find a reflection of our values: respect for the earth, dedication to transparency, and a commitment to high-quality, clean formulations. From beach to bottle, our promise is simple: ocean care, inside and out.